This past July I have been in the process of trying to establish my first company. It’s called ‘Matt’s Videography’ and specializes in creating quality presentation videos and photography for events that people are having. This whole thing started when I created a video for my sister’s open house and my family members just went crazy over it, calling me “a genius” and that I am missing my calling with this kind of stuff. The video was amazing, way beyond their expectations. I even ending up calling it my own – adding that I created it along with a promotional message at the end.
So after my mom suggested that I start a business making and selling videos with people’s pictures, home videos, and music on them, I jumped right into the potential money making pit by starting off conjuring up a temporary logo and creating a Facebook page that has, as of July 30, 67 likes and growing. My relatives also suggested I get some business cards to pass out to people to spread the word. I went on Vistaprint, created a custom card with my info on it, made it look nice and purty with a glossy finish, and ordered 250 of them. Well the $30 bucks I paid for them (that included shipping and handling), hasn’t gone very far because I’ve only given away two (just yesterday). This is because I felt funny about going up to random people and showing them a business card, feeling like I could be an annoyance. I didn’t feel so confident about showcasing my company to people but I guess I have to fight tooth and nail any which way to get it known out there. I could have gotten 50 cards free with FreeLogoServices.com, which I did later on while creating a more professional looking logo on that site, that I couldn’t use without purchasing it first, arbitrary to the website name.
Things got more serious when I decided to create a website for my brand. It all started while I was watching a golf tournament and a commercial for web.com appeared (the only one I’ve seen so far), since the tournament is sponsored by them. I thought, “hey, that’s just what I need. It’s a fast and easy setup and I’ll be successful in no time”. That’s what the commercial pitched and piqued my interest immediately in the site. So I went to the website without hesitation and signed up for a domain name under ‘anytimedvdandphoto.com’. Then I had a choice between the basic, standard, and professional website. I chose the pro because it included a shopping cart that would be beneficial to my operation. So the cost of all of this seemed like a sweet deal with the promotion that was currently being offered at a low price. In a few days time, though, I found out that the price of running a website with web.com, including all the perks such as SEO, Facebook Boost, Google listing, and professional help from the design team, would all add up to cost about over $300 per month. If I’m billed every four weeks, that would be about $1000 a year that I don’t have.
Looking for alternatives, I checked out the site builder on webs.com, with an ‘s’, and saw that they offer a more flexible option of paying for either $24.95 monthly, 1 year at $10.41 per month, or 2 years at $8.33 per month.
I had a website done by the people at web.com and I was really impressed with it. I made a couple of changes and asked the design group to make some changes as well. It’s not a very dynamic page, everything stays the same and I only have so many ways to customize the page (being that it is template based and doesn’t require any coding to work). Still, it is good for me because I’m a beginner at this sort of stuff and need something that is easy to manage. Currently, I am featuring two products on my ecommerce: photo prints and special event videos. I know there is not a whole lot going on right now but if I give it time and put some hard earned effort into the page, I could have it streaming with products and interactivity that’s up there with some of the best websites. Could have.
If this business of mine takes off one day I am thinking about opening up a shop somewhere locally or out-of-state if I ever move away. I’m pretty good with video making software such as Sony Vegas and CorelStudio. I haven’t used After Effects that much but I think it would be beneficial to the work of my company if I learned more about it and applied it. I would also invest in some camera and photography equipment to give my operation more potential.
For now, this is more of a fleeting hobby of mine than a serious business since I haven’t made any money yet and don’t know where it is going to go. I’ll continue to go along with the ride and if someone happens to be interested enough to buy my product I might just reconsider not going through with it after all. I knew not to expect amazing results right out of the gate. It takes work to get a company going good and strong. Since I’m the only employee right now and I’m not yet officially incorporated as a business, I really shouldn’t be too upset if things don’t go like I want them to. Like any successful company, it starts with a dream and then a vision. Getting that vision to become a reality is no one step process. I know because I am now experiencing it for the first time.